Lisa Lasser-Plemons

Owner of Sole Tree Shoes

As a fourth-generation member of a proud shoe family, I’ve spent my life surrounded in the world of footwear. My family’s shoe store thrived for over 90 years, and I was lucky to be part of that legacy. With more than 32 years in the wholesale shoe business, I’ve served as an account executive for iconic brands such as Joan and David, Ralph Lauren, Nine West Group, Franco Sarto, and Naturalizer.


Owning a boutique has always been a dream of mine — and after nearly two decades immersed in the beauty and charm of Paso Robles wine country, that dream has finally come true. It’s a joy to welcome both locals and visitors into a space where style, comfort, and quality come together.


With a lifetime of experience and a deep passion for the industry, I bring a wealth of knowledge to every shoe on our shelves. I love curating collections that reflect our customers’ needs and lifestyles, and it’s my mission to make sure everyone who walks through our doors feels at home — and walks out in shoes they truly love.

❤️ Lisa